What to Expect When You Get a Website Redesign

Scott Riley
May 2
2 min read

Redesigning your website is a big step—and a smart one. Whether your current site is outdated, hard to navigate, or just not bringing in leads, a redesign can breathe new life into your online presence. But if you've never gone through the process before, you might be wondering: What does a website redesign actually involve

At Riley Web Design & Marketing, we aim to make the process simple, clear, and stress-free. Here’s what you can expect when you partner with us for your redesign:

1. Discovery & Strategy

We start with a conversation. We want to understand your business goals, target audience, and what's not working with your current site. This is where we get a feel for your brand and set the direction for the new design.

💡 You don’t need to have all the answers—we’ll guide you through the right questions.

2. Content Review

Next, we’ll go through your existing content. If it’s still working, we can reuse or refresh it. If it needs a major overhaul, we’ll help rewrite and reorganize it for better clarity, SEO, and engagement.

📸 This is also when we gather your logo, images, and any branding assets.

3. Website Redesign & Build

Once we’ve aligned on goals and content, we begin the design phase—starting with the homepage. We’ll provide a preview so you can see the look and feel before we build out the full site.

🎨 This is your chance to give feedback on layout, colors, imagery, and tone.

4. Revisions & Fine-Tuning

Your feedback is essential. We’ll go through rounds of edits to make sure everything looks and functions exactly how you want. From desktop to mobile, we optimize your site for speed, readability, and usability.

🔧 Have changes later? No problem—we’re always here to help.

5. Launch & Support

Once you're 100% happy, we’ll launch the new site and make sure everything is running smoothly. Need help setting up hosting or domains? We’ve got you covered. After launch, we offer ongoing support plans to keep your site secure and updated.

🚀 We don’t just build sites—we build relationships.