Why is a website important?

It's 2021, and hopefully you realize as a business owner that your website has a profound impact on not only the credibility of your business but it's accessibility for your customers. Not convinced? Let me help you.

• A company's credibility is 75% based on just the website design. - A website serves as a window into your company. It needs to purvey a sense of trust and accomplishments. Trust can often be accomplished with a well done "About Us" page, before and after photos or even testimonials.

• 70% of small business websites lack call to actions on a homepage or anywhere on the website. - Websites, especially those driving sales, need to have strategically placed call to actions throughout the website. A call to action can be something as simple as button saying "call now", a "featured products" area, or a "contact us" button. These are even more important on landing pages.

• Being "open" 24/7. - Having a website allows you to "be open" 24/7. Now, obviously if you are not a store or a company taking online bookings, this doesn't impact you as much. However, someone may be searching for your business any day or time. Having a website allows you to be found at any moment, anywhere.

• 74% of users will return to a mobile-friendly website. - On average (based on our insider statistics), consumers are viewing websites from a mobile device over 60% of the time. This means having a modernized and responsive website that is user friendly for all devices is even more important than ever.