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Learn How To Talk

The title says it all, learn how to talk. Whether you're in business representing HVAC, home remodeling, a web designer, a dog breeder, you need to learn how to talk to earn business. Now, I'm not saying learn the English language. What I mean is learn how to sell your product and yourself using tonality and closing methods.

 

Tonality This has to be the most important part of selling or speaking to a prospect. Your tone of voice and how you control a conversation. Let me ask you a question, when someone talks to you for the first time over the phone, can they see you? If you said no, you're wrong. They may not physically see you, but in their head they are creating a vivid image of what you look like just by hearing your voice. Do you want to be pictured as someone slumped over in their desk chair just dialing another number, or someone standing at their desk ecstatic they have the opportunity to talk to you? Your tone determines that. Your tonality is made up of the following components:

  • Pitch - The low and highs of your voice.

  • Speed - The speed at which you speak.

  • Volume - The softness and loudness of your voice.

  • Vocal Variety - Adjustments to your rate, pitch and volume give you a variety.

Have you ever received a telemarketing call from someone who CLEARLY wasn't interested in their job or the product they were presenting? Their voice was probably low, slow speed and no excitement. I'd guess you probably hung up on them. Over the years I've gained a lot of experience with sales calls over the phone. Whether it was pitching an appointment or selling a product. If you have the same attitude as that unhappy telemarketer, you'll fail 9 times out of 10. Be sharp, happy, LISTEN, and adjust your volume based on the conversation. But more importantly do it while staying focused on the end goal, selling yourself or your product. A + B Close If you've succeeded to gain your customers attention with your amazing attitude and tone of voice, it doesn't end there. The most difficult part for most comes last, and is crucial. CLOSING. Putting your hand out, and asking for the business. A lot of people get uncomfortable doing it, but the more you do some